Connect with Melissa
Visibility
You’ve got your message, now how do you spread the word?
With so many voices, products, and services out there fighting for attention, it can seem like a daunting landscape in which to compete. And there are so many channels–Twitter, Facebook, web ads, print ads, newsletters–how do you know what makes sense for your business or organization?
You want to send a clear message to the people who will like you on Facebook, follow you on Twitter, sign up for that newsletter, RSVP for that event, or click that link to buy, donate, join, or contact.
I can help you navigate the multitude of choices to develop an integrated marketing solution that will help ensure your message is heard and your customers engaged, including:
- Finding and engaging your target audience,
- Positioning your product or service,
- Offering strategies to strengthen your brand,
- Creating an integrated marketing plan and social media marketing plan for your product, service, or event, and
- Optimizing your website for search engines (SEO).
How will you know your marketing strategy is working?
The goal is to get the word out about your business or organization. And success is when you have:
- A greater number of followers on Twitter and fans on Facebook,
- An audience who anticipates your communications (higher click through rate),
- Customers who take action (higher conversion),
- More traffic to your website or storefront (higher traffic in your store, more visits to your website), and
- Ultimately a loyal and ongoing relationship with your customers and supporters.